It's not about YOU

So you want to be a copywriter. But you're unsure. The good news?
This e-book is for you.

This ebook is an action-packed, fundamental guide, to lift you up from your doubts. And get you to start.

In this book, you'll learn:

• What is NOT copywriting
• Key basics of copywriting
  • Research
  • Arranging your copy to sell
  • Editing process
• The Tools
• Empathy, the lifeblood of a copywriter
  • When an agency is devoid of Empathy
• What the consumer cares about
• Useful advertising
• The noisy world
• Direct Response
• Number 1
• You have no choice
• It's not about you

This book answers everything I wished I had when I first started out. It was a rough ride and mistakes were teaching me more than the right moves. I hope this e-book will help you too.